Perfect Serve Barshow 2017

May 22 & 23 2017, Amsterdam

PROGRAM

Our program of 2017 is now online!

Dan Gasper

Leveraging your unfair advantage – how craft spirits brands can play big

Distill Ventures is the world’s first and only accelerator for the spirits industry. Founded in 2013 and driven by a dedicated team of successful entrepreneurs and seasoned industry experts, Distill Venture’s mission is to support the world’s best drinks entrepreneurs to create the next generation of internationally renowned spirits brands. Distill Venture’s Dan Gasper will show how small brands can stand up to the big boys. This is an important seminar for anyone that owns a starting brand or has ever thought of starting one. Sponsor: Distill Ventures

45mins

Dan Gasper

Dan spent his early years working for some of the world’s largest drinks businesses, he then broke away to set up and run his own business and later set about supporting other start ups and growing businesses to help realise their potential. His deep experience in sales and marketing coupled to an encyclopaedic knowledge of the drinks world, means he’s at his best creating brilliant sales strategies and trade marketing activations that will shift the dial.

Helena Henneveld

Belsazar and the art of low alcoholic drinks

Belsazar is made with some incredible ingredients, from the wines to macerations of the spices and herbs but off course all of the Schladerer distillery fruit brandies that are used. This exceptional wine aperitif is the basis for low ABV drinks. Its fullbodyness and light textures will want you grabbing for more drinks. Sponsor: Belsazar    

Helena Henneveld

Helena Henneveld (Brand Ambassador Belsazar Vermouth) started bartending around 10 years ago. Her love for hospitality was sparked in Scotland where she learned how to mix drinks. Moving back to the Netherlands she loved it so much and started behind the bar again of Door74. Now she works for Belsazar vermouth and mixes the occasional drink at Vesper bar.

Elliot Ball

Awesome concept drinks at volume – making it happen.

We’ve all had that feeling - you see the best bars/tenders in the world, and you feel a burst of inspiration, followed rapidly by the sadness of acknowledging the logistical or financial reasons you can’t do that. So we’re going to look at the factors preventing the average cocktail bartender from doing ‘cool sh*t’ and see how to punch through them obstacles one by one, with examples. Sponsor: Perfect Serve  

Elliot Ball

Elliot’s been working in hospitality longer than it’s been legal for him to do so. He’s done pubs, restaurants, coffee shops, and for the last 8 years, cocktail bars. He started a consultancy career in London, picked up as much varied experience as possible through both competitions and jobs, eventually meeting his business partners, Andy Mil and Olly Brading to start The Cocktail Trading Co.Things moved quickly from there - they opened four bars in their first year of trading without getting close to banks or selling equity. They’ve received international recognition for their approach to drinks and hospitality generally, especially in their approach to staff and ethics. As for drinks, though, their approach is staggered to involve great deals of planning and prep, so that utterly crazy ideas become possible and profitable at high volume, in a fun setting.

Edgar Harden

A journey into the world of vintage spirits

As an expert from the supply side, Edgar Harden, is uniquely qualified to take you on an expedition deep into the land of Dusties. Unusual spirits, defunct brands, thick, heavy glass, gorgeous classic labels, intricate closures, indecipherable tax stamps and fascinating tales await all interested parties. Discover how he finds, curates and markets vintage spirits to brands wishing to rebuild their heritage, to the premium on-trade and private collectors for luxury consumption. Sponsor: Old Spirits Company

45mins

Edgar Harden

Edgar Harden studied art history and came to specialise in vintage spirits by a circuitous route. For ten years he worked at the Walters Art Gallery, the Na@onal Gallery of Art, the Louvre, the GeCy, the Victoria & Albert Museum, Chris@e’s and Phillips before embarking on a solo career in 2002. At this moment he also began to work with fine and rare wine, having learned about them from his colleagues in the Wine Department at Chris@e’s New York. This inevitably led to contact with vintage spirits during cellar inventories and clearances and by 2009, vintage spirits had become his main focus over both an@ques and wine. Since then he has focused more and more on vintage spirits, and now it is his main area of interest. The Old Spirits Company exhibits at bar shows in Europe, England and America, where Edgar can also some@me be found lecturing on various topics from within the as yet largely unexplored world of vintage spirits history.

Roberto Serrallés

150 years of perfecting the art of rum and the long way to a sustainable rum distillery.

Roberto Serrallés, vice president of the Destilería Serrallés will tell you everything about rum productoon in the Caribbean and Don Q, which only has recently been launched in the Netherlands. While sipping a true Puerto Rican drink, the Pina Colada, you can listen to him when he talks about the challenges he faced treating wastewater from rum production in the Caribbean. With a PhD in environmental sciences he’s now pushing boundaries to make Serrallés the first environmentally sustainable rum distiller. Sponsor Don Q rum

Roberto Serrallés

Roberto Serralles’ family has been making rum in Puerto Rico since 1865, making it one of the oldest privately owned and operated companies in the U.S. and its territories. Serralles’ flagship brand, Don Q, is stylistically a quintessentially PuertoRican rum — dry, light, clean, great for mixing. Roberto, whose many accolades include the Golden Barrel Rum Awards Master Distiller of the Year, had no plans to join the family business and was getting his Ph.D in environmental sciences when, in 2004, his father came calling with a problem “Hey, I’m having this problem with the distillery. My wastewater situation, we’ve gotta fix it. I know you’re studying environmental stuff, and can you help me out?”. So Roberto tried to come up with a solution for the wastewater situation. That’s how it all started. Today, Roberto has a hand in many different aspects of Destilería Serralles, from making the rum to strategic business planning.

Avery Glasser

The Science of Extraction – Understanding the Basics of Bitters

In this session, Avery Glasser, founder of Bittermens, will start to teach you the basics of bitters, ranging from their historical use as folk medicine to modern methods of manufacture. You’ll leave this class armed with the knowledge of how to safely make bitters at home or at your bar, how to properly do a bitters tasting, and how you should approach using bitters for cocktails and in general cuisine. Sponsor: Bittermens

Avery Glasser

Avery Glasser is co-founder of Portland-based Bittermens and Bittermens Spirits where he focuses on crea@ng and producing new modifiers for the cocktail community. A dedicated barfly, Avery was invited to a bitters making event while living in San Francisco in 2007. His first attempt at making a flavor combination resulted in what is now the Bittermens Xocolatl Mole bitters. A_er requests from bartenders across the country for these bitters, he and his wife, Janet, formed Bittermens, Inc. and set off to launch a unique line of bitters, focusing on new combinations of flavors that would help enable bartenders and cocktail enthusiasts to make cocktails that couldn’t be made before.

Launch Hollands Nat at PSBA

Seven young Dutch liquor brands band together as cooperation Hollands Nat with the goal to put Dutch Distilled spirits back on the map. During the seminar you will hear the idea behind the initiative and the story of the seven brands. Sponsor: Hollands Nat

Fliss Gransden & Daan Mens

The art of infusing like a master

Join European and Dutch brand ambassadors Fliss Grandson and Daan Mens of Our Amsterdam vodka as they venture deep within the world of infusions. Its shelf life combinations techniques, all will be revealed. Sponsor: Our Amsterdam vodka

Fliss Gransden & Daan Mens

Pernod Ricard-owned Our/Vodka currently has distilleries in Berlin, Detroit, Amsterdam, London and Los Angeles, with Miami and New York expected to launch later in 2017. Gransden is the former UK brand ambassador for Belsazar Vermouth, and will spread the word about the ‘ glocal’ – global and local – concept by supporting distributors and bars. “Working with Our/Vodka is a thrilling new challenge,” she said. “For me, Our/Vodka is an incredibly innovative concept, the brand is doing something unique within the industry and pushing the boundaries of what consumers and bartenders expect from a vodka. “I’ m excited about promoting the liquid inside the little bottle – the process that goes into it, the locality of its manufacture, and the quality of the outcome.”In the last six months the brand has spread beyond its distillery markets, and is now available to buy in cities such as Paris, Copenhagen and Bucharest. “With Our/Vodka finding distribution partners in almost every European market, the time is right for our team to bring on additional support and expertise,” said Pepijn Janssens, international commercial director, Our/ Vodka. “Fliss Gransden not only has a great track record in building innovative brands in the UK, but also brings with her great passion and determination to elevate and redefine the vodka category. It’ s a true privilege to welcome her to the ‘ glocal’ family.

Avery Glasser

First, do no harm….live!

After a nasty bout of quinine poisoning from a house-made tonic water, Avery Glasser (Founder of Bittermens) wondered how often house made tinctures, extracts, infusions and syrups were unknowingly making customers sick. That lead to the creation of First, Do No Harm, a forum where bartenders address all sorts of dangerous industry trends. We’ll answer questions like: - Why is activated charcoal potentially dangerous? - Can tobacco infusions really kill you? - What about cannabis cocktails? - How can Liquid Nitrogen be deadly? - Why is house made tonic water not a great idea? Come armed with questions as this is a very interactive session! Sponsor: Bittermens

Avery Glasser

Avery Glasser is co-founder of Portland-based Bittermens and Bittermens Spirits where he focuses on crea@ng and producing new modifiers for the cocktail community. A dedicated barfly, Avery was invited to a bitters making event while living in San Francisco in 2007. His first attempt at making a flavor combination resulted in what is now the Bittermens Xocolatl Mole bitters. A_er requests from bartenders across the country for these bitters, he and his wife, Janet, formed Bittermens, Inc. and set off to launch a unique line of bitters, focusing on new combinations of flavors that would help enable bartenders and cocktail enthusiasts to make cocktails that couldn’t be made before.

Jules Bayuni & Jon Lister

Sense and Sustainability

Jon and Jules will present Diplomatico's Tradition Range with a unique multisensory experience designed to deconstruct the 3 rum expressions and create a feast for all 5 senses. Their seminar will also focus on the highly topical subject of sustainability, highlighting the green credentials of Diplomatico and discussing the revolution of low impact bartending.  Sponsor: Diplomatico

45mins

Jules Bayuni & Jon Lister

Jules has been representing Diplomatico in the Netherlands since January 2016 and now works as a full-time creative consultant for Right Spirits, developing original concepts and inventive cocktail serves for their portfolio of brands, connecting with bartenders through inspirational masterclasses and cocktail workshops and helping bar owners upgrade their drink programs to make Amsterdam a tastier city. Jules has been an Amsterdam resident for the past 2 years, but is originally a Londoner with a multi-disciplinary and multi-cultural background. From musician to night club manager, bar consultant and pop-up entrepreneur, Jules’ experience in London culminated in 2011, when he founded Platterform, an innovative hospitality business set up to provide a platform for London's creative talents to come together and produce unique drinking and dining experiences- a multi-sensory feast for the 5 senses. Collaborating with chefs, bartenders, artists, musicians and designers, and taking over rooftops, galleries, warehouses and archways, Platterform quickly established itself as one of the front-runners of the London immersive pop-up scene and proudly picked up the Young British Foodies Award in 2012 for 'Best Experience Design'. Jules is also currently the creative force at Vesper Bar, leading the team on their adventures in taste, constantly pushing the envelope and delving deeper into the world of flavour. Vesper has recently given itself a self-assessment to review and reduce the impact their operation is having on the environment. In doing so the team have discovered a highly creative, fun and refreshing approach to cocktail design through a more conscious sourcing and selection process and by crafting upcycled ingredients to incorporate into their drink recipes. As advocates of collaboration Vesper also regularly invite guest bartenders to join them, to exchange ideas, experiences and knowledge and to keep on creating. Jon seems to have spent his entire adult life behind the bar. From craft pubs and boutique hotels to artisan restaurants and bespoke cocktail lounges, Jon has drawn on these to become an inventive designer of cocktails and a leading consultant in the industry. He joined the Speciality Brands team in 2013, having represented the UK in the Diplomatico World Tournament cocktail competition. Now having swapped the back bar for the portfolio of Speciality Brands, Jon has not lost his love for the creative. He brings showmanship and originality to the table and is the “go to” mixer and shaker of the team. Jon may be known for the experimental, from food pairings to original serves, but with his faithful hound Sazerac never too far from his side, it is clear that he still has a passion for the classics.

Tom Zyankali

Science of the times – easy ways to pimp your spirit

Decorate your drink with gummibears or use them as teasers (much cheaper than giving out free shots) Impress your guest with totally clear drinks. No master in chemistry needed! Sponsor: Perfect Serve

Tom Zyankali

The native off-the-box thinker and trained chemical engineer pioneers the bar world since more than 25 years. Manic creative he is constantly working on a scientific basis to develop new techniques and perfecting existing ones His specialties are bottle and barrel-aging, clarification and molecular texture changes like spherification, icecream with up to 15%abv or gummi bears with up to 40%abv

Alexander Stein

How the Monkey came to the black forest

Follow Alexander Stein in the story of Monkey 47, and how he created the award winnin Schwarzwald Dry Gin. Sponsor: Monkey 47

Alexander Stein

The founder of Monkey 47 Schwarzwald Dry Gin

“A room & a half bar team

Perfect Serve Russian Style

At this seminar we'll talk about ideology and mono concept of perfect serve bar. To make it clear we'll look this concept through guests, bar team, techniques, and we'll share our own ideas and knowledge how to make your dreams come true. Some of the techniques: 1. Food-paring 2. Molecular mixology 3. Use of aroma 4. Traditional and historical perfect serves 5. Ideas of a drink and how to make it massive 6. Perfect serve is an endless opportunity for bartender 7. Diagram of trance And few more. Sponsor: Perfect Serve Bar Russia

“A room & a half bar team

About our band: Vladimir Nikolaev Co-owner of perfect serve bar 1 1/2 Room. Mixologist and brand ambassador of Fruko Schulz. Ivan Lyashuk Co-owner of perfect serve bar 1 1/2 Room. Bacardi trade ambassador. Technical Director. Jora Kucherenko Head bartender 1 1/2 Room. Party time maestro and perfect surfer. Evgeniy Alimirzoev Bartender at 1 1/2 Room. Bacardi trade ambassador. Winner of FCC2015. Dmitriy Chupyra Bartender at 1 1/2 Room. BLGCC 2015 national finalist. Alexey Ilmari Steward at 1 1/2 Room. Music director. Anton Levshenkov Barback at 1 1/2 Room. Young talent.

Thomas Holec and team Medusa.

Making it Big: the Medusa story

Join the largest service industry group of the region, Medusa Group (Bratislava, Vienna, Prague) as they discuss the many ways in which cocktail creativity can be stimulated in big chains of bars, restaurant and clubs. A must see for creative bartenders, bar managers and bar owners! Sponsor: Medusa Group

Sponsor: Medusa Group

Thomas Holec and team Medusa.

When Tomas was young, he dedicated himself to sports and until the age of 18 he was part of athletic teams representing Czech republic in running 200 meters. Besides the athletics, Tomas also did other sports such as football and basketball. Therefore, there was a logical step for him to study a Sport school and align his future with sport. Tomas successfully graduated in 2007. Unfortunately by the age of 18, he was injured and could no longer do the athletics professionally. He decided to go to London and learn English that was neglected during his studies. During the first year of English study, Tomas, for the first time, started working in Gastronomy as a Bar back. He took the job as a financial help during his studies in the beginning. But after some time working in this industry and after meeting with interesting people with deep knowledge, Tomas started enyoing experiencing and learning new things. The more he was getting educated, the more he was passioned about the job. The more he was moving forward, the more he did not take the job as a job but as a joy. And he managed to work through to job positions as a Bar Manager of cocktails Bars in the central of London. In 2014 there was a big turning point in Tomas‘s career. It was when Tomas could not resist the offer from Medusa Group and decided to accept the job offer to work as a Bar Executive for this strong gastrocompany operating with more like 40 restaurants and bars in 3 european countries. (Czech, Slovakia and Austria). Since 2014 Tomas has been leading the Bar section in Medusa group, where he has been leading bartenders in 3 different countries, he has taken care of whole bar products, education and Bar academy, but also new projects and concepts and anything what has been related to bar theme. Tomas is often invited as a professional juror to different competitions and to discussion for professional magazines or as a trainer and lecturer to different bar events. Tomas is for example a creator of his own bartenders competition, which has been run by the second year and 45 chosen bartenders are going to participate in it. He is also a creator of Medusa Bartenders Camp 2017, which has experienced its premier in this year but also other more project such as „Coctail how you dont know“, „Bar school for public“ and more and more.

Order tickets

Order your tickets for the Perfect Serve Barshow 2017

Want to make your event Perfect? Book at DeWitt hotel, our partner during Perfect Serve!

Competitions

Our four competitions of the event

Monday 

The Peroni beer cocktail competition 2017 – 12.00-17.00 uur. Location: Klönneplein 4-6

Tuesday

Refreshingly different The Fiorito lemon infused rum bartending competition – 12.00-15.30 uur. Location: Klönneplein 4-6
Battle of the Brand Ambassadors 2017 – 16.00-19:00 uur Location:mLocation: Klönneplein 4-6

Downtown events

You thought the fun ended at 19.00 pm? think again! Check out these great events at our Downtown program:

sunday 21st
Official Opening Party House Bar & Perfect Serve Barshow 2017 – 19.30-22.00 uur. Location: Nieuwezijds Voorburgwal

monday 22nd
Relearn Natural with Matthew Pomeroy at the Belvedere Greenhouse – 19:30-22:00. Location: Klönneplein 4-6
Belvedere Bartenders Breakfast: The secret garden edition – 23:00-03.00. Location: Reguliersdwarsstraat 37

tuesday 23rd

Girls xxx Boys – 19.00-20:30 uur. Location: Prinsengracht 587

Our floor plan 2017 is now online! Find your favorite brands and plan your route now….

Event adress

WesterLiefde, Klönneplein 4-6, 1014 DD Amsterdam
info@perfectserve-barshow.com