Registration form Perfect Serve Barshow Amsterdam 2023

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For sustainability reasons all invoices are sent digital.


-Please note all prices mentioned exclude 21% VAT (BTW) when applicable-

Registration costs:
The registration costs for Perfect Serve Barshow Amsterdam 2023 are 275 euro.

And apply to ALL registrations.

There are three types of stands at three locations: Westerliefde (WL), WesterUnie (WU) and
Transformatorhuis (TH). All are located at the Westerpark culture park. Additionally, there
are possibilities to organize a cocktail competition, sponsor a seminar (TH), or rent an existing bar on the premises (WL & WU). Finally, there is the possibility for Picture Packages,
Social Media Packages, After movie Packages, QR code Liquor store shop and Flyer activations.

Please select stand

Note: all mentioned costs exclude stand building. Upon request we can put you in contact with partner company BoozED for stand building.

exclude staff at stand. Upon request we can put you in contact with partner company The Fabulous Shaker Boys for cocktail bartender staff.


  • sandwiches all 3 days for staff members (5 max per stand),
  • tasting glasses,
  • ice: both cubed and crushed,
  • tasting table or Standing table upon request.
  • promotion on PSBA social media,
  • promotion in booklet,
  • guest list tickets, see below.


Includes: 1 seminar timeslot of 1 hour (effective time 45 minutes), stage, use of sound system, AV staff member and screen for presentation and ingredients, up to 100 euro ex BAT. Excludes cost of presenter. The area can hold 100 attendees.

City Guys

Marketing packages PSBS 2023

As media partner of the Perfect Serve Barshow 2023, Cityguys provides different service driven packages to cover your brand or organisation during this year's conference and competition. Want to be part of our official media coverage during the weekend of 5th & 6th

September 2023, and beyond? See what package fits your needs.

Why take part?

  • Be part of our marketing campaigns and get exposure through video, photos and written stories
  • Strengthen your brand awareness through our network and extensive reach in the hospitality industry (in Amsterdam and beyond)
  • Secure editorial coverage of your organization at the conference

What to choose?

  • Short video report @ Instagram Stories incl. tag during PSBS

  • Social Media coverage in the weeks towards PSBS
  • Short video report @ Instagram Stories incl. tag during PSBS
  • Feed Post @ Instagram feed
  • Content production across three platforms (Website, Facebook and Instagram)
  • Product exploration (e.g. visiting hero location or at the PSBS stand)
  • Article (e.g. 5 must visit spots for the perfect Espresso Martini / Negroni / Old
  • Fashioned with [brand name])
  • Custom add-ons (such as interviews, giveaways or extra promotion)

About Cityguys

Cityguys consists of Roger Bloem, Jean-Paul Schadd. van Dooren and Steven Strijbosch.

We all have our own expertise; from event organization to creating social media content. Together we are a creative collective with a shared hamburger addiction, boundless urge to discover new trends and, last but not least: a huge passion for hospitality and marketing.

In our 10+ years of experience as marketeers, writers and content creators, we have worked for several brands and conferences, including Diageo, Horecava, Koninklijke Horeca Nederland, Maxxium, Uber Eats, and many more. During Perfect Serve Bar Show 2023, Cityguys offers social media marketing packages that are tailored to your business needs.

If you're not sure which content and media package fits your needs and conference goals, feel free to contact us via

Seminar Sponsor

Each Seminar Sponsor has 60 minutes planned in, of which 15 minutes is set-up time and 45 minutes effective presenting time.

This package includes

  • use of the stage.
  • staff members to help with drinks making & serving during the seminar.
  • tasting glasses for the attendees.
  • fully set-up bar station on stage including tools, citrus fruit and ice.
  • A/V support staff member.
  • screen.
  • mention in program booklet.
  • creation of Facebook event for the seminar by the PSBA Facebook page.
  • placement on banner on-site with the program AND logo of brand.
  • several calls-to-action online.

The participant is responsible for hiring a presenter for said time slot. If requested, the organization of Perfect Serve can facilitate in finding this presenter.

Please also note that all travelling expenses rest with the participant.

-It is of the utmost importance to supply the organization with the name and contact details of the presenter BEFORE the 1st of August 2023. There are NO returns in case of cancellation due to scheduling problems etc.

Cocktail competition

Each cocktail competition has a maximum of 3 hours, excluding 30 minutes for set-up and break-down. The Participant is responsible for the design of the competition as well as organizing competitors and judges. However, the organization of Perfect Serve is happy to help whenever requested.

This package includes

  • Use of the stage.
  • Staff member to help with cleaning between competitors.
  • A/V support staff member.
  • TV screen.
  • Mention in program booklet with full-page flyer. Design of said flyer is done by participant.
  • Creation of facebook event for the competition by PSBA Facebook page.
  • Several calls-to-action online.
  • Placement on a banner on-site of the schedule.

-It is of the utmost importance to supply the name of the Competition (1), a small description (2), the prize (3) and several visuals (4) BEFORE the 1st of August 2023. There are no restitutions in case of cancellation caused by failing to supply this information, or planning changes.

Guest list

All forms of participation come with FREE guest list tickets to Perfect Serve 2022 PLUS tickets for staff working the event (5 max per stand staff) in the following amounts:

  • Market stand: 15 tickets -value of 450 euro-
  • 2x2 stand: 25 tickets -value of 750 euro-
  • Experience stand: 50 tickets -value of 1500 euro-
  • Hyper stand: 100 tickets -value of 3000 euro-
  • Stand with different size in square meters : 5 tickets per square meter
  • Bar: 35 tickets -value of 1050 euro-
  • Seminar slot Sponsor: 10 tickets -value of 300 euro-
  • Cocktail Competition: 30 tickets -value of 900 euro-

Each Participant of PSBA can buy additional guest list tickets via email or at the door. They will be invoiced after the event at 15 Euro ex VAT per ticket. PLEASE SEE THE FULL GUEST LIST Q&A at bottom of website


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We will contact you as soon as possible with a confirmation and  an invoice. If you have any questions, please do not hesitate to contact

Please note that the invoice sent will be for the entire amount.

By sending this registration you are agreeing to our general conditions, as well as our specific conditions, as well as our stand building requirements.